Hi! I’m Tara, Rawcology’s Founder and Chief Executive Officer.
“What legacy do you want to leave behind?” Answering this question led me to take a leap of faith in leaving a career in corporate communications, becoming a Certified Nutritional Practitioner and launching Rawcology. In living a plant-based lifestyle for years and experiencing the positive changes that having a holistic approach to health can have on your mind, body and spirit, I wanted to create a business that would empower individuals to find joy in eating real, whole foods and plants as much as possible. I was dissatisfied with the lack of truly, healthy and delicious packaged foods available in the market and wanted to create healthier, better-for-you packaged foods using organic, plant-based, low sugar and superfood ingredients. At Rawcology, we believe in making food choices that honour your health and taste buds while making you feel great. You don’t have to eat perfectly to be healthy. It’s what you eat consistently over time that matters. We aim for progress, not perfection.
When I’m not running Rawcology, I like to spend as much time as possible outdoors in High Park, at the cottage, or on an adventure with my husband and our dog, Archie. Otherwise, you can find me reading a book (often from my large collection of cookbooks!) or testing out new recipes in the kitchen.