Greenhouse is an organic beverage company based in Toronto. We make healthy drinks that taste as good as they make you feel, and bottle them in sustainable glass. It all started in January 2014, with an accidental factory on a residential street in Toronto...
We launched Greenhouse in a former coach house on Toronto's Macpherson Avenue. It was our first shop by day, and our first production facility by night. Our opening day, January 8th, 2014, was a bone-chilling winter Wednesday, and we were selling a product that was all but unheard-of in Toronto at the time. Worse, it had "cold" right in the name. We weren’t optimistic that anyone would show up.
We had first tasted cold-pressed juice in our travels, and quickly embraced it as a habit. Drinking a big bottle of vegetables on the way to work was an efficient way to soak up the benefits of large quantities of plants, keeping our energy up and our immune systems strong. But back in Toronto, we couldn't find what we were looking for: organic juice bottled in glass that balanced deliciousness with function in every sip. We decided to make our own.
Much to our surprise, a number of people did trek through the cold to visit us on that first day, not all of whom were our parents. In fact, so many brave souls ventured in that we sold an entire night’s worth of juice in an hour. For the next six months the house was an accidental factory, bustling for 22 hours a day, seven days a week, and we still couldn't meet demand. As we watched a community form around organic plants in reusable glass bottles, our mission took shape. We set ourselves the task of offering widespread, sustainable access to plant-based nutrition and wellness of the highest quality. That meant building a proper plant, and making a whole lot of juice.
Founded by Emma Knight, Anthony Green and Hana James.